How to Leave Readers Wanting More with Your Amazon Ad Copy
By Robert Scanlon from Amazon Ad School // How on earth can you persuade a potential reader to part with their hard-earned cash, when you only have 150 characters available? Continue reading
Category: Online Marketing
MARKETING MAYHEM BOOK REVIEW: Growing Your Business Can Be as Fun & Easy as Giving Candy to Strangers, by Stan Holden
By Kristy Tate // I picked this book up mostly because its title reflects my own philosophy on book sales. But here’s the thing… have you ever tried to give Continue reading
MARKETING MAYHEM: Creating a Promotional Plan
By Kristy Tate // Thanks to all of you who are stumbling along on this promotional path with me. I started this column at DeAnna’s request with the mindset and Continue reading
MARKETING MAYHEM: An Experiment with Kindle Unlimited Free Promotional Days
By Kristy Tate // I recently read professional marketers suggest having five to ten promotional images per book. That means I have a ton of work to do! Because I Continue reading
MARKETING MAYHEM: Your Newsletter Is Like a Spork
By Kristy Tate // If marketing tools were your cutlery, your newsletter would be your spork. Just like a spork can ladle soup and stab meat, your newsletter needs to Continue reading
MARKETING MAYHEM: Are You Up to the Challenge?
By Kristy Tate // When DeAnna Cameron asked me to write a monthly column on marketing, I questioned her reasoning. After all, I’m not a terribly successful marketer, and furthermore, Continue reading
Out of the Red with a BookBub Promotion
by Megan Haskell Last month, I told you about my new plan to take my series out of Kindle Unlimited and exclusivity with Amazon, and “go wide”. Part of that Continue reading
Going Wide: A New Marketing Plan
by Megan Haskell This year I’ve decided to do it. I’m taking The Sanyare Chronicles wide. It’s a gutsy move. Though there are many successful indie authors who sell their Continue reading
Transparency in Marketing – How Much Personal History Should You Share?
by Greta Boris Have you ever worried about being too transparent with your email list? Boring your followers with your personal history? Looking unprofessional by over-sharing? If you answered yes Continue reading
Back & Forth: Resurrecting Sales with Free Book Promotions
by Sven Davison What are the best ways to resurrect your back catalog? How can you reanimate sales after you’ve moved on to younger ideas? In this video vignette, Sven Continue reading