By Kristy Tate //
Thanks to all of you who are stumbling along on this promotional path with me. I started this column at DeAnna’s request with the mindset and hope I’d somehow provide a community service. I’m beginning to realize the person who is probably getting the most out of the column is me. These experiments and measured forays into promotions has been eye-opening. I hope they’ll be of use to you as well.
My goal for the remainder of 2020 is to stick with a realistic promotional plan. I’ve created something I know I can do.
Going forward, in an effort to kick Amazon’s algorithms into high gear, I’ll only be promoting my sweet romances which are all in Kindle Unlimited. I have 19.5 romances and five box sets. Each month, I’ll run five free promotional days using freebie newsletter blasts, one paid email blast (Robin Reads is my favorite, because they always say yes and provide a decent return on my money), a Facebook ad, blog posts, and daily tweets. Also, once a month, I’ll run a $0.99 Kindle Countdown deal on one of my box sets. See graph below:
During each promotional period, I’ll feature the following posts on my blog and social media. This may seem onerous and overwhelming, but once I have the videos and blog posts up, it’ll just be a matter of sharing them. I may not get all of it done, and I’m absolutely okay with that. If I get half of it done, I’m still way ahead of where I was before I ever had a plan.
Here’s what’s on deck for August:
The Oblivious Billionaire (Five free days. Robin Reads ad on the 20th)
- Research: https://kristystories.blogspot.com/2020/07/research-on-memory-loss-for-oblivious.html
- Recipe: https://kristystories.blogspot.com/2020/07/the-oblivious-billionaire-and-bake-ziti.html
- Reviews: https://kristystories.blogspot.com/2020/07/rave-reviews-for-oblivious-billionaire.html
- Excerpt: https://kristystories.blogspot.com/2019/01/how-do-you-show-up.html
Witching Well Box Set ($0.99 Countdown deal)
How about you? Do you have a promotional plan?
KRISTY TATE is the Social Media Director for O.C. Writers and a USA Today bestselling author. To date, her newsletter subscriber list is edging toward 15,000. www.KristyTate.com.