MARKETING MAYHEM: The Cover is King
By Kristy Tate // The adage you can’t judge a book by its cover is both true and false. True, because some gems really do hide in disguise and false because, Continue reading
Tag: holiday
MARKETING MAYHEM: How the Matthew Principle Applies to Amazon Ads
By Kristy Tate // Billie Holiday best described the Matthew Principle in the lyrics of “God Bless the Child,” which you can read HERE. The Matthew Principle is based on Continue reading
MARKETING MAYHEM: What I Wish I’d Known From the Beginning
By Kristy Tate // A friend of a friend wrote to me with a list of questions about indie publishing. I’m the first to admit that if you were to Continue reading
MARKETING MAYHEM: Making the Most of Your Holidays (Marketing-wise)
By Kristy Tate // The holidays loom on our horizon. We may think that between now and the close of 2020, there are only four: Veterans Day, Thanksgiving, Christmas, and Continue reading